Copywriting
Most people can write. Which is one of the reasons why many organisations regularly write their own texts. Because there is always an employee somewhere who can write better than average. And they usually produce quite nice texts. Nevertheless, writing good texts is not as easy as it seems. You will notice this immediately after you start working with a professional copywriter.
The advantages of Bothof's professional writers
Copywriting is a specialist field. The copywriters at Bothof Translations understand that profession. They know how to motivate your target audience. Our professional writers will convert your message into an effective text. Working with a copywriter from Bothof Translations will assure you of:
- attractive, readable texts
- attention for the benefits of your product or service
- a clear and effective call to action
- alignment with target group and corporate identity
- correct grammar and flawless spelling
- fast delivery
- top-quality service, clear communication and smooth collaboration
The writing process
Before the writing starts, a detailed briefing takes place. In preparation, our copywriters acquire in-depth knowledge of your product or service, your target audience and the image of your organisation. They ask questions like:
- What makes your organisation special?
- What are the USPs (Unique Selling Points) of your product or service?
- What delights your target audience?
The copywriter will write an initial version of the text based on the briefing. This will be submitted to you for your review. Based on your feedback of the text, the copywriter will write a second version. The result? An attractive, fluent text fully tailored to your target audience, which gives a good, positive image of your organisation and your product or service.
SEO and technical writing
We are naturally also familiar with SEO (search engine optimisation). Do you have a list of attractive SEO terms? On request, we will include these terms in the text wherever possible. The texts of our SEO writers ensure that your website is more easily found on Google. Optimising existing websites for Google is also a service that we provide.
And technical writing is no problem for us either. Our technical writers are specialists in writing clear user documentation, such as online help texts for software applications, operating instructions for electronic devices and training material for e-learning applications. For more information, please go to the Technical writing page.
Effective texts in nearly every language
Thanks to our extensive network of copywriters, we can provide expert writers for virtually all fields of business. Would you like to have your texts written in a language other than Dutch? We have copywriters for a range of languages.
We also know how to faultlessly convert the texts of our copywriters into the language of the country you wish to do business with. Particularly with respect to marketing texts, it is important that the text is not just well translated, but that it perfectly retains its promotional appeal.
The combination of writing-translating can also be very interesting to you. You then increase your reach with good quality texts, and we can offer you competitive rates. Would you like to know more about the writing services of Bothof Translations? Please contact one of our account managers for further information.
