{"id":1471,"date":"2022-01-03T13:25:41","date_gmt":"2022-01-03T12:25:41","guid":{"rendered":"https:\/\/nlbothof50-alese.savviihq.com\/copywriting\/"},"modified":"2022-03-30T14:30:36","modified_gmt":"2022-03-30T13:30:36","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/bothof.nl\/en\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1471\" class=\"elementor elementor-1471 elementor-69\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3af18aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3af18aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-20d062e\" data-id=\"20d062e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3208a elementor-widget elementor-widget-heading\" data-id=\"4e3208a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Copywriting<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dcf8aa elementor-widget elementor-widget-text-editor\" data-id=\"3dcf8aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most people can write. Which is one of the reasons why many organisations regularly write their own texts. Because there is always an employee somewhere who can write better than average. And they usually produce quite nice texts. Nevertheless, writing good texts is not as easy as it seems. You will notice this immediately after you start working with a professional copywriter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5400f2 elementor-widget elementor-widget-heading\" data-id=\"e5400f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The advantages of Bothof's professional writers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0e762 elementor-widget elementor-widget-text-editor\" data-id=\"cf0e762\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Copywriting is a specialist field. The copywriters at Bothof Translations understand that profession. They know how to motivate your target audience. Our professional writers will convert your message into an effective text. Working with a copywriter from Bothof Translations will assure you of:<\/p><ul><li>attractive, readable texts<\/li><li>attention for the benefits of your product or service<\/li><li>a clear and effective <em>call to action<\/em><\/li><li>alignment with target group and corporate identity<\/li><li>correct grammar and flawless spelling<\/li><li>fast delivery<\/li><li>top-quality service, clear communication and smooth collaboration<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16578c7 elementor-widget elementor-widget-heading\" data-id=\"16578c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The writing process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763d675 elementor-widget elementor-widget-text-editor\" data-id=\"763d675\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before the writing starts, a detailed briefing takes place. In preparation, our copywriters acquire in-depth knowledge of your product or service, your target audience and the image of your organisation. They ask questions like:<\/p><ul><li>What makes your organisation special?<\/li><li>What are the USPs (<em>Unique Selling Points<\/em>) of your product or service?<\/li><li>What delights your target audience?<\/li><\/ul><p>The copywriter will write an initial version of the text based on the briefing. This will be submitted to you for your review. Based on your feedback of the text, the copywriter will write a second version. The result? An attractive, fluent text fully tailored to your target audience, which gives a good, positive image of your organisation and your product or service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-883e2d7 elementor-widget elementor-widget-heading\" data-id=\"883e2d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO and technical writing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b3711 elementor-widget elementor-widget-text-editor\" data-id=\"40b3711\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are naturally also familiar with SEO (search engine optimisation). Do you have a list of attractive SEO terms? On request, we will include these terms in the text wherever possible. The texts of our SEO writers ensure that your website is more easily found on Google. Optimising existing websites for Google is also a service that we provide.<\/p><p>And technical writing is no problem for us either. Our technical writers are specialists in writing clear user documentation, such as online help texts for software applications, operating instructions for electronic devices and training material for e-learning applications. For more information, please go to the <a href=\"\/en\/technical-writing\/\">Technical writing<\/a> page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c755d4 elementor-widget elementor-widget-heading\" data-id=\"4c755d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective texts in nearly every language<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4963a elementor-widget elementor-widget-text-editor\" data-id=\"1d4963a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to our extensive network of copywriters, we can provide expert writers for virtually all fields of business. Would you like to have your texts written in a language other than Dutch? We have copywriters for a range of languages.<\/p><p>We also know how to faultlessly convert the texts of our copywriters into the language of the country you wish to do business with. Particularly with respect to <a href=\"\/en\/translation-agency\/marketing-translation\/\">marketing texts<\/a>, it is important that the text is not just well translated, but that it perfectly retains its promotional appeal.<\/p><p>The combination of writing-translating can also be very interesting to you. You then increase your reach with good quality texts, and we can offer you competitive rates. Would you like to know more about the writing services of Bothof Translations? Please <a href=\"\/en\/contact\">contact<\/a> one of our account managers for further information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69965a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b69965a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/quotation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">REQUEST A QUOTE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cabae21\" data-id=\"cabae21\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d888fd4 elementor-widget elementor-widget-heading\" data-id=\"d888fd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why choose for Bothof?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-926ad10 elementor-widget elementor-widget-text-editor\" data-id=\"926ad10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"text-22\" class=\"widget widget_text\"><div class=\"textwidget\"><p>&#8211; Over 50 years of experience<\/p><p>&#8211; Technical, copywriting or SEO<\/p><p>&#8211; Combine translation and writing<\/p><p>&#8211; ISO 9001 and 17100 certified<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b74d78 elementor-widget elementor-widget-heading\" data-id=\"8b74d78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Would you like to find out what we can do for you?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485f02a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"485f02a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LET'S MEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Copywriting Most people can write. Which is one of the reasons why many organisations regularly write their own texts. Because there is always an employee somewhere who can write better than average. And they usually produce quite nice texts. Nevertheless, writing good texts is not as easy as it seems. You will notice this immediately [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1471","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting | Your message | Bothof translations<\/title>\n<meta name=\"description\" content=\"Copywriting is a skill; at Bothof our copywriters know this. Result? 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